UNDERSTAND – Logo and Web Design

UNDERSTAND is a Swedish organisation raising money for research in Mental health.


  • Develop a clean, stylish logo which projects that the organisation is a help / fundraising organisation
  • Communicate human compassion, understanding of the situation of people with mental illness is in.
  • Inspire to help others
  • Address a more ‘high end’ target audience.


  • The word “understand” in a simple font is followed by a scribbled brain / speech bubble that symbolizes mental illness (darkness, disorder)
  • The logo communicates “please understand me”